Who Is Borong?
How we assist you.
The story behind the platform — who we are, what we run for PETRONAS, and where we're going next.
Who are we?
Founded in 2017 and formerly known as Dropee, Borong has emerged as the highest-ranked Malaysian company in this year's Asia-Pacific Top 500 High-Growth Firms—one of only seven Malaysian companies to achieve this recognition.
Borong began with a clear mission: to digitise traditional supply chains and empower underserved micro, small, and medium-sized enterprises (MSMEs).
Borong was built on the belief that supply chains in Malaysia lacked connectivity between suppliers and retailers. We saw the opportunity to close this gap by creating a digital ecosystem enabling businesses to source, connect, and trade faster, more effectively, and with greater efficiency.
PETRONAS @ Borong Marketplace
The appointed marketplace platform for PETRONAS
Managing procurement and purchasing between PETRONAS buyers and its registered suppliers and vendors.
This marketplace is a customised, closed ecosystem exclusively for PETRONAS-registered suppliers and buyers, ensuring a secure and streamlined procurement process. This website serves as the early sign-up page for PETRONAS suppliers to gain access to the marketplace, which will operate at petronascatalog.borong.com
Borong Open Marketplace
Beyond PETRONAS — an open B2B network across Malaysia.
Beyond the PETRONAS partnership, Borong also operates an open B2B marketplace that connects sellers directly with retail buyers. Since 2017, this marketplace has supported many major brands and continues to power growth for businesses across Malaysia.
The Borong Open Marketplace is available at: market.borong.com/my
We also collaborate with Maybank Islamic through Salaam Market, an exclusive bulk-buy halal platform: salaammarketmy.com/my
As a PETRONAS supplier, you may also request to sell your products on these open marketplaces. To get started, email us at: [email protected]
Our Mission
Empower thousands of retailers, wholesalers, and corporate supply chains
Borong's solutions empower thousands of retailers, wholesalers, and corporate supply chains across Malaysia and Southeast Asia to digitise distribution, procurement, and credit management.
Our mission goes beyond digital transformation—we are committed to narrowing the income gap by enabling rural businesses and B40 communities with better access to goods, services, and financial tools.
By simplifying communication and streamlining operations, Borong helps businesses achieve more with fewer resources.
Our Vision
Empower businesses to grow, create a seamless B2B sourcing experience
Uplifting the standard of living across communities worldwide.
Chat with us!